News Feed

Facebook, after bringing a lot of amazing updates, has started updating its News Feed. Facebook aims to show you the most relevant stories at the top. It will work on the bases that how long a person spends looking at an article.

“As we work to improve News Feed, we make updates to help make sure you see the most relevant stories at the top.”
Facebook newsroom

Facebook asks thousands of their users through their Feed Quality Program to rate their everyday experience and to suggest how they can improve. This leads to the conclusion that peoples actions like liking, commenting or sharing a post is not always a whole story. There is more than this. There are many stories which people don’t like or comment on, but still they want to see them.

Facebook updated News Feed ranking to a factor in how much time a person spends reading a post within News Feed, regardless of whether a person clicks on an article.

“We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook mobile browser or an Instant Article after you have clicked through from News Feed. This update to ranking will take into account how likely you are to click on an article and then spend time reading it. We will not be counting loading time towards this — we will be taking into account time spent reading and watching once the content has fully loaded. We will also be looking at the time spent within a threshold so as not to accidentally treat longer articles preferentially.”

Facebook says that this update might increase the number of relevant stories in News Feed. There is also a possibility that a user won’t see any major changes on their News Feed. According to a company, these updates will be rolled out in coming weeks.