The digital world has opened new avenues for all kinds of people from all walks of life. Thanks to increased access to the Internet and other forms of technology, accomplishing daily activities is easier than ever. In fact, the Internet has done more than just speed up processes and open new access points — it’s also motivated us to create new and innovative approaches to activities in our lives, leading to a collection of Top Digital Tools for small businesses.
Take our previous article ‘The Apps that Will Help You to Study Better’, for example. In it, we outlined several apps and services that help streamline the studying experience. These new tools help improve productivity for students, but education isn’t the only field where technology has improved workflows. Today, we’re going to be talking about a few top digital tools that entrepreneurs and small business owners can use to put their companies on the path to success.
Digital Ads
Marketing is one of the cornerstones of any business, and in the modern era, digital marketing is even more so. With the average American spending upwards of five hours on the Internet, small business owners should make sure they’re reaching out to their market as much as possible.
Digital marketing solutions firm Triadex Services outlines the many options available in digital marketing for entrepreneurs. These include targeting customers using tools like geofencing, tracking your campaigns using unique promo codes, and so much more.
Social Media Pages
If there’s one thing that every small business owner can use to their advantage, it’s social media. Social media platforms are hubs where entrepreneurs can fulfil a number of necessary tasks. These tasks include promoting products and services, disseminating information to new and returning customers, and providing customer service.
While every small business’ budget is different, one thing’s for sure: social media is essential. Not sure where to start? An entrepreneur has put together a list of eight tips for small business owners using social media, including partnering with micro-influencers and the best posting times. If you’re new to the game, you should definitely start reading on how to make social media work for you.
Photo and Video Editing Apps
Another thing that small businesses, especially sole proprietorships, need to have are good photo and video editing apps. Why? Small businesses can’t thrive without good marketing, and nowadays good marketing means making use of visual content.
According to writer Justin Mark, video content drives up traffic, increases audience engagement, and grabs attention. It’s also more likely to be shared on social media than any other type of post. Thus, small business owners should familiarize themselves with editing apps like Phonto for better and wider engagement.
Chatbots
Finally, if there’s one new digital tool that all entrepreneurs should look into, it’s chatbots. Chatbots, which make use of AI or machine learning in order to formulate responses to customer inquiries, are quickly proving they’re the future of customer service.
Tech entrepreneur Ilker Koksal outlines several ways that chatbots can take up the task of customer service rep for small businesses. Among many reasons, they’re available to respond to inquiries 24/7, can offer customers relevant deals and promotions, and can help you find patterns in what your customers look for. While building a chatbot can be pricy upfront, it’s a great investment that will pay for itself and moreover the years. Small business owners should definitely look into getting one if they can.
