Xiaomi 12 Series Redefines Flagship Category

Xiaomi has announced the launch of the all-new flagship Xiaomi 12 Series for local markets, featuring two groundbreaking devices: the Xiaomi 12 Pro and the Xiaomi 12. Designed to empower users worldwide with a cutting-edge videography studio and entertainment powerhouse, the Xiaomi 12 Series delivers impressive advancements in Xiaomi’s AI algorithm, flagship processing power, and an all-around elevated experience. 

Capture cinematic shots at any time.

Xiaomi 12 Series enables users to capture studio-quality shots in challenging lighting conditions or when capturing moving objects, regardless of the scenario. Both phones boast a pro-grade triple camera array for versatile shooting, starring a massive 50MP primary wide-angle camera with 8K recording capabilities on Xiaomi 12 Pro and Xiaomi 12. The Xiaomi 12 Pro stands out with its state-of-the-art triple 50MP array, featuring a cutting-edge Sony IMX707 ultra-large primary sensor. This sensor can capture large amounts of light and enables advanced imaging capabilities with faster focus speeds and increased color accuracy. In addition, the Xiaomi 12 features a 13MP ultra-wide-angle camera and a 5MP tele-macro camera for capturing life from different perspectives.  

Beyond impressive hardware, Xiaomi 12 Pro and Xiaomi 12 also advance Xiaomi’s proprietary AI algorithms. These innovations make it easier for users to record every moment however they want, even in low-light conditions or when capturing moving subjects. For example, Xiaomi ProFocus intelligently identifies and tracks objects, preventing blurring or out-of-focus shots of moving or veiled subjects. These advancements also include eye and face autofocus capabilities. In addition, ultra Night Video uses Xiaomi’s proprietary algorithms to record video even under meagre light, meaning moody, atmospheric shots are more precise than ever.  

Available on both devices, One-Click AI Cinema offers numerous creative options for show-stopping video editing, such as Parallel World, Freeze Frame Video, and Magic Zoom modes. 

Flagship processing, unprecedented performance, andpower efficiencyy  

Flagship experience requires flagship performance. The Xiaomi 12 Series features advanced Qualcomm Snapdragon mobile platforms. Xiaomi 12 Pro and Xiaomi 12 boast a Snapdragon® 8 Gen 1 processor – Qualcomm’s most advanced mobile platform. Built on a 4nm process, this processor also boosts GPU graphics rendering capabilities by 30% and energy efficiency by 25% compared to its predecessor. Both devices feature UFS 3.1 for exceptional loading and data transfer speeds, as well as LPDDR5 RAM for memory speeds of up to 6,400Mbps. For an optimal product experience, the Xiaomi 12 Series features a high-performance cooling system bolstered by a super-large vapor chamber and multiple layers of graphite, offering leading cooling capability. 

All-around elevated entertainment experiences. 

Xiaomi 12 Series enables users to capture every moment in exquisite detail, allowing them to relive those moments with astonishing clarity through an exceptional entertainment experience. Both devices offer vivid viewing on an AMOLED Dot Display, rated A+ by DisplayMate, and support TrueColor. For added peace of mind, the display features scratch-resistant Corning Gorilla Glass Victus. It supports Dolby Vision, the industry’s leading imaging technology, which brings your content to life with vibrant colors and enhanced details. Xiaomi 12 Series also supports HDR 10+. In addition, Xiaomi 12 Pro is SGS Eye Care Display Certified, showing care for users’ long-term visual health during marathon sessions.  

Meanwhile, Xiaomi 12 Pro redefines its flagship display with incredibly smooth viewing, scrolling, swiping, and sliding. In addition, the device’s highly power-efficient 6.73-inch WQHD+ display utilizes AdaptiveSync Pro to intelligently adjust the dynamic LTPO display between 1Hz and 120Hz based on the content. 

Xiaomi 12 delivers Xiaomi’s most colourful smartphone display to date, featuring more than 68 billion colours on its 6.28-inch full-HD+ display. In addition, both feature 120Hz AdaptiveSync for an impressively high-definition, vibrant, and flicker-free display that conveys every detail.  

 No cinematic experience is truly complete without pro-grade audio. Xiaomi 12 Series features SOUND BY Harman Kardon and creates an immersive audio experience powered by Dolby Atmos®, delivering spatial sound with rich detail, clarity, and realism across all your favourite entertainment. Xiaomi 12 Pro’s quad speakers, comprising two tweeters and two woofers, deliver precise sound and cover an impressive sound range. Additionally, the Xiaomi 12 offers a balanced stereo sound that is ideal for immersive gaming or video viewing. To further optimize the core user experience, the Xiaomi 12 Series incorporates MIUI 13, which was released globally earlier this year. The update features faster storage, improved background process efficiency, enhanced intelligence, and extended battery life. New features in the upgraded experience include Xiaomi’s proprietary liquid storage, atomic memory, focused algorithms, and brilliant balance. 

Next-generation charging 

Xiaomi 12 Series delivers pro-grade cinematic and entertainment experiences all day. Additionally, these devices offer next-level charging speeds and enhanced safety.  

 Xiaomi 12 Pro features an incredibly fast 120W Xiaomi HyperCharge. With a 4,600mAh battery fully charged in 18 minutes using Boost mode, the Xiaomi 12 Pro delivers next-generation charging capabilities that meet user demands. Xiaomi 12 features a compact body design that accommodates a 4,500mAh battery. Xiaomi 12 Pro and Xiaomi 12 also support 50W wireless and 10W reverse charging. Both feature Xiaomi AdaptiveCharge, an intelligent charging algorithm that learns and adapts to individual charging habits, thereby prolonging battery life. 

Flagship capabilities are packaged in an iconic design.  

These portable pocket-sized studios fit comfortably in the palm of your hand, thanks to the Xiaomi 12 Series’ iconic and user-centred design: slimmer high-capacity batteries and a narrower ridge gap save precious space within the device. Xiaomi 12 Pro’s 6.73-inch display is encased in a sleek middle frame with sophisticated 3D curves. Meanwhile, Xiaomi 12’s 6.28-inch display measures just 69.9mm in width and is accented by smooth curves for a perfect fit. Both devices are available in Gray, Purple, and Blue. 

Market Availability   

Xiaomi 12 Pro is available in one variant, 12 GB + 256 GB, with a recommended retail price starting from PKR 208,999/-.

Xiaomi 12 is available in one variant, 12GB+256GB, with a recommended retail price starting from PKR 179,999/-.

Purchase these devices and receive a great bundle deal, including a Mi Band 6 and a Xiaomi 12 bag. Similarly, with the Xiaomi 12 Pro, consider pairing it with a Mi Portable Bluetooth Speaker and a 10000mAh Mi Power Bank 3. Available at top distributor partners, including Phonezo, Airlink, and Smartlink, among others. We’ve news for those looking to purchase these online, as they are also available on MiStore and Daraz. 

Quick Specs:

About Xiaomi Corporation  

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810. HK). Xiaomi is a consumer electronics and intelligent manufacturing company that specializes in smartphones and innovative hardware, all connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience, and operational efficiency. Moreover, the company relentlessly develops unique products at honest prices, enabling everyone to enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. Three globally in the third quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with over 400 million smart devices connected as of September 30, 2021, excluding smartphones and laptops. Xiaomi products are available in over 100 countries and regions worldwide. In August 2021, the company was included on the Fortune Global 500 list for the third consecutive year, ranking 84th, a 14-place increase from 2020. 

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index, and Hang Seng China 50 Index.